Browsing Tag
Telecom
3 posts
Telco R&D Centers in Israel Scorecard
Next month, one of the leading European operators is expected to announce a dedicated, Israel-focused venture capital fund. While there is no one-size-fits-all approach to innovation clusters, some telcos are getting a better ROI from Israel than others.
Sorry, Brands…Your Digital Agencies are Lying to You
Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement. Your digital agency has been lying to you. The better approach for lowering customer service costs and increasing engagement is to transform your organization into a social business.
Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011
Israeli startups in the mobile space are once again showing impressive attendance levels, with 56 Israeli companies exhibiting in the Israeli Pavilion at the 2011 Mobile World Congress [MWC]. For the third consecutive year, VC Cafe puts the spotlight on the Israeli startups presenting at the event.