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Technology

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4 minute read
From a modest $200 million in bi-lateral trade in 1992 (when diplomatic relations were established), India-Israeli trade surpassed $6 billion in 2012-13. This number is projected to double with the passage of a Free Trade Agreement.
byLevi Shapiro
March 18, 2014
3.7K views
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2 minute read

Enterprise IT in 2014: Follow the Money

The Cloud has transformed the fundamental role of the IT department from business enabler to business innovator. Vendors that can enable IT Managers to assess risk, manage large data sets and analyze processes will be rewarded handsomely. In 2014, expect to see widespread implementation by IT departments of Platform (PaaS), Infrastructure (IaaS) and Software (SaaS) as a Service tools for scalable and cost-effective services.
byLevi Shapiro
March 10, 2014
2.1K views
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2 minute read

B2B Marketing in 2014: Content + Technology

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups are helping CMOs get more bang for their digital buck.
byLevi Shapiro
January 21, 2014
1.9K views
Social customer service saves money
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3 minute read

Sorry, Brands…Your Digital Agencies are Lying to You

Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement. Your digital agency has been lying to you. The better approach for lowering customer service costs and increasing engagement is to transform your organization into a social business.
byLevi Shapiro
June 3, 2013
1.9K views