Read More 2 minute read Gung Ho Levi Shapiro Mobile Gaming supercell Tapjoy Mobile Game Monetization – It’s the UI, Stupid The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption. byEze VidraMay 19, 20134.1K views