Browsing Tag
storytelling
2 posts
Are you telling a story or pitching features?
Storytelling is a powerful tool for any brand, and it’s especially important for consumer products. When a company…
Israeli Startups and Marketing – 5 Questions with an Experienced CMO
When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups.