Browsing Tag
Seth godin
2 posts
Purple Cows and Charity Water
Let’s talk about marketing and differentiation.
Stop the Clones. Create a Purple Cow
In a world of increasingly growing choice, consumers face a continuous need to make decisions. With limited resources (time, money, attention span), the decision to register/buy/vote/comment on your online store/website or blog, takes seconds at best. That is why, I suppose, creating differentiation for your product can make the difference between failure and success.