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3 minute read

The Era of Real Time Marketing Has Arrived (Guest Post)

At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a few data geeks. Carl Fremont, Chief Digital Officer at MEC (WPP Group’s media buying subsidiary) is one of those Geeks and shared his perspective about RTB, “easily, the most important trend in the digital advertising sector for the next five years”.
byLevi Shapiro
June 3, 2013
1.6K views
Commerce LumaScape Infographic
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1 minute read

Save and Print These LumaScapes to Get a Grasp on Digital Media [Infographics]

LumaPartners, a US-based consulting firm, has created a series of infographics that chart the various vertical of the digital media industry including display advertising, mobile, commerce, search, social, and video. Dubbed LUMAscapes, each infographic provides a breakdown of the players in the vertical, by category
byEze Vidra
June 11, 2011
7.2K views
Seedcamp winner Ineze logo
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2 minute read

Deep Search on Product Attributes with Israel’s Ineze [Interview]

Ineze (“Here it is”-in Hebrew), is an Internet search-engine, which aims to reduce the amount of time people spend looking for products, by yielding fine-tuned results based on user needs. As part of a series of interviews with Seedcamp winners for VC Cafe, Startup Intelligence caught up with co-founder, Gil Rosenberg (CEO), to find out more.
byEze Vidra
April 7, 2011
1.9K views