Browsing Tag
Pivot
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60 Second Interview with TokBox’s CEO on Pivoting Your Startup Business Model
Tokbox raised $12 million after going through a significant pivot. The company essentially stopped developing its consumer facing product, and instead focused on Open Tok, its video chat API, as its core business. We had a chance to conduct a short interview with Ian Small, CEO of TokBox to find out the pivot decision was made.