Browsing Tag
McKinsey
3 posts
Where is the Metaverse headed in 2023?
Like any new and emerging technology, the Metaverse has faced its share of challenges and criticisms. A year…
How Venture Capital Funds Leverage AI and Big Data
Venture Capitalists invest in tech, but how much tech do they actually USE in running their own business?…
Sorry, Brands…Your Digital Agencies are Lying to You
Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement. Your digital agency has been lying to you. The better approach for lowering customer service costs and increasing engagement is to transform your organization into a social business.