Browsing Tag

marketing

12 posts
How to get your mobile app discovered
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How to get your mobile app discovered in 2021

There are 34,000 new apps released to the iOS app store every month, but the process of helping consumers discover new apps hasn't changed much in over a decade. In this post, I share the main drivers for app discovery as well as suggestions for organic growth for early stage startups.
CES logo
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CES 2013 Preview: What Happens in Vegas, STAYS in Vegas

This week marks the annual orgy of PR excess known as the Consumer Electronics Show. More than 150,000 (mostly male) visitors, many sporting T-shirts with mysterious acronyms like “4K in HD3D”, will alternate between 2 million square feet of exhibition space and the craps tables. Unfortunately for the 3,200 exhibitors, their marketing dollars will be squandered. Although I will predict a few likely trends, when it comes to CES, what happens in Vegas really does STAY in Vegas.