Browsing Tag
marketing
12 posts
Kindling Early B2C Growth: Getting to 1,000 Users
“When building for your first thousand users, you’re not looking for statistical significance – you’re looking for insights.…
Cutting Through the AI Noise: How Startups Can Stand Out in a Crowded Market
Strategies for Generative AI Startups to Captivate Audiences and Stand Out in a Crowded Landscape
Conversion, retention and churn benchmarks
The money shot: benchmarks on conversion, retention, and churn for key online business models
How to get your mobile app discovered in 2021
There are 34,000 new apps released to the iOS app store every month, but the process of helping consumers discover new apps hasn't changed much in over a decade. In this post, I share the main drivers for app discovery as well as suggestions for organic growth for early stage startups.
Is there a marketing crunch in Israel? A chat with an Israeli Unicorn CMO
VC Cafe and Appsflyer CMO Ran Avrahamy on marketing for startups
Israeli Startups and Marketing – 5 Questions with an Experienced CMO
When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups.
Riches in Niches
The importance of picking a niche and finding your first customers
A digital goodie bag
I’ve always been a fan of startup resource lists and I’ve had a dedicated resources page on VC…
Purple Cows and Charity Water
Let’s talk about marketing and differentiation.
CES 2013 Preview: What Happens in Vegas, STAYS in Vegas
This week marks the annual orgy of PR excess known as the Consumer Electronics Show. More than 150,000 (mostly male) visitors, many sporting T-shirts with mysterious acronyms like “4K in HD3D”, will alternate between 2 million square feet of exhibition space and the craps tables. Unfortunately for the 3,200 exhibitors, their marketing dollars will be squandered. Although I will predict a few likely trends, when it comes to CES, what happens in Vegas really does STAY in Vegas.