Browsing Tag
Facebook
33 posts
New Entrants tap into gaming for engagement and retention
The battleground for consumer attention and engagement is fiercer than ever. Platforms traditionally known for streaming videos or…
Will Meta’s Metaverse efforts survive the latest setbacks?
Meta's metaverse ambitions are going through a challenging moment, but don't write it off anytime soon
The top 10 companies investing billions in the Metaverse
The top 10 companies investing in R&D, M&A and commercialisation of the tech stack for the Metaverse
Monetisation is the Key to unlock The Second Renaissance in the Creator Economy
To get the flywheel of the creator economy moving, monetisation is key. The Platforms and creators are working hard to make it happen.
Flight of the BAT: Chinese Tech Charging Ahead
We seem to have hit an inflection point as more VC funding went to China than the US in Q2 2018. Baidu, Alibaba and Tencent are investing billions in innovation and have a play in seemingly every sector of technology. But what would it take for American companies to succeed in China or Chinese companies to succeed in America? And will trade tariffs slow up growth?
The tech trends that shaped 2017
As we approach the last stretch of 2017, I wanted to take stock of the tech trends that shaped our year. In the next post, I’ll cover additional tech trends of 2017 and my predictions for 2018.
Don’t be too proud to copy
It would be hard to compete with Google on search, Facebook on social networking and Amazon on ecommerce.
Scale of Messaging Landscape 2017
Now bigger than social media, messaging apps are on practically every phone, and only growing in engagement. This post is my own learning process about this subject.
Snapchat – The Next Great Advertising Platform (guest post)
In his guest post, Levi Shapiro examines the validity of Snapchat as an advertising platform and the successful campaigns brands were already able to use on the product to reach millennials.
