Browsing Tag

ecommerce

5 posts
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eCommerce: A VC Story [guest post]

, on more than one occasion I encountered a VC saying that the eCommerce model doesn’t have a “VC feel” to it. Huh? What were they missing? Why weren’t they seeing what I was seeing? Hadn’t they heard about the recent funding rounds from Ecommerce companies Groupon and LivingSocial? Since then, and after resting aside my ego, I placed myself back in my VC shoes to try to understand what “proof” such VCs needed to feel comfortable with an eCommerce investment.
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Market Insights Tool: Consumer Commerce Barometer

For all the advertising and ecommerce startups out there: the Consumer Commerce Barometer (CCB) is a great way to gain market insights into how consumers interact with the internet as a source of information for purchasing decision. CCB is the result of a global effort by the IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase.