Browsing Tag
Comscore
3 posts
Snapchat – The Next Great Advertising Platform (guest post)
In his guest post, Levi Shapiro examines the validity of Snapchat as an advertising platform and the successful campaigns brands were already able to use on the product to reach millennials.
The Ultimate Startup Intelligence Tools List 2013
It used to be hard to find information about early stage startups. Team members (and their background), funding to date, metrics (not just the vanity metrics shared by management). VC Cafe collated the top startup intelligence tools for 2013. These include startup research, market size for startups, competitive analysis, startup maps
Social TV Has Arrived…Is There a Business Model?
Nielsen has made it official- Multi-tasking across screens, particularly while watching TV, is now the norm. With US Smartphone penetration on pace to reach 80% next year (Asymco) and 2012 tablet sales of 136 million units, the era of Social TV has arrived.