CMO of Lenovo

This week marked the annual b2b marketing frenzy known as the Consumer Electronics Show (URL) in Las Vegas. 155,000 visitors, a record, trundled across an Exhibition Area the size of 37 football fields. Las Vegas has become the new Cannes and the stakes are indeed high. Surrounded by roulette wheels and craps tables, Madison Avenue has chosen to double down on the Silicon Valley model.