Browsing Tag
adap tv
5 posts
Invest in Israel Newsletter – July 2013 Edition
As every month, VC Cafe is re-posting the “Invest in Israel” Newsletter, published by the investment promotion center of Israel’s Ministry…
The Era of Real Time Marketing Has Arrived (Guest Post)
At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a few data geeks. Carl Fremont, Chief Digital Officer at MEC (WPP Group’s media buying subsidiary) is one of those Geeks and shared his perspective about RTB, “easily, the most important trend in the digital advertising sector for the next five years”.
Adap.tv is Bullish on Online Video Advertising Growth
Apap.tv, an Israeli startup headquartered in San Mateo, and Digiday, partnered on a report that summarizes the Internet's Digital Video advertising market. Over 600 agencies, publishers, advertisers and online video tech providers provided their input on the poll back in September 2011.
Adap.tv Raises $20 Million
Following Wix's $40 million announcement yesterday - growth capital seems to be the name of the game in Israel this week. Adap.tv, the video advertising company started by Shopping.com's founder and former CTO Amir Ashkenazi, has announced a $20 million series C
Just In: Innovid Media Raises $3M For In-Video Product Placement
Genesis Partners, an Israel-based fund focusing on seed stage investments, was the sole investor in a $3 million funding round of…