Zoara

, on more than one occasion I encountered a VC saying that the eCommerce model doesn’t have a “VC feel” to it. Huh? What were they missing? Why weren’t they seeing what I was seeing? Hadn’t they heard about the recent funding rounds from Ecommerce companies Groupon and LivingSocial? Since then, and after resting aside my ego, I placed myself back in my VC shoes to try to understand what “proof” such VCs needed to feel comfortable with an eCommerce investment.