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Levi Shapiro
12 posts
Snapchat – The Next Great Advertising Platform (guest post)
In his guest post, Levi Shapiro examines the validity of Snapchat as an advertising platform and the successful campaigns brands were already able to use on the product to reach millennials.
Occupy the App Store!!
As developers grow increasingly desperate for monetization, Amazon (which runs its own app store in 200 countries) identified success factors of the Top 50 applications.
SXSW: Israeli startups and how to Get an ROI from the Spring Break for Geeks
SXSW can be a waste of time if your'e not careful. In this post, Levi Shapiro provides a few tips to get the ROI from the 21st anniversary of SXSW and how to meet the Israeli startups there!
mHealth in the Era of Obamacare
The recent regulatory changes of Obamacare create opportunities and challenges for mHealth and eHealth startups that are worth considering. This post covers the massive changes that are about to take place in the industry and 66 Israeli startups operating in the mhealth space.
Telco R&D Centers in Israel Scorecard
Next month, one of the leading European operators is expected to announce a dedicated, Israel-focused venture capital fund. While there is no one-size-fits-all approach to innovation clusters, some telcos are getting a better ROI from Israel than others.
The Era of Real Time Marketing Has Arrived (Guest Post)
At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a few data geeks. Carl Fremont, Chief Digital Officer at MEC (WPP Group’s media buying subsidiary) is one of those Geeks and shared his perspective about RTB, “easily, the most important trend in the digital advertising sector for the next five years”.
Mobile Game Monetization – It’s the UI, Stupid
The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption.
Social TV Has Arrived…Is There a Business Model?
Nielsen has made it official- Multi-tasking across screens, particularly while watching TV, is now the norm. With US Smartphone penetration on pace to reach 80% next year (Asymco) and 2012 tablet sales of 136 million units, the era of Social TV has arrived.
Content is King…Even on Wall Street
Traditional media companies had an amazing year on Wall Street. While the Dow Jones Index increased a respectable 6.7%, the US Broadcasting and Entertainment Index surged 40%. In fact, other than Sony (dragged down by its hardware business), 6 of the top 7 media conglomerates substantially outperformed the NASDAQ 500.