Site Optimization Startup Amadesa Raises $5.4 Million in First Round

amadesaThe word Optimization has been abused in the past couple of years: it can be applied to speed, scalability, SEM and revenue. The latter is where Israeli startup Amadesa Inc excels, describing itself as “provider of website revenue optimization and personalization solutions, delivered over the internet as a service. Carmel Ventures sees the potential and backed Amadesa’s $5.4 million first round of financing.

Founded in Israel in 2004 by CTO Avi Kedmi (also served as first CEO), Avihai Ozana and Nathaniel Zenou, Amadesa helps site owners with almost every aspect of the business, ranging from customer acquisition to different aspects of monetization.

amadesa_screen.pngAccording to the company’s website, Amadesa’s technology provides dynamic content display (via onsite behavioral targeting), product recommendations, shopping cart, and billing form optimization, lead generation, data collection optimization, and A/B and multivariate testing capabilities designed to deliver greater returns on marketing dollars spent acquiring website traffic. The case studies presented on Amadesa’s site show various levels of lift with effective revenue per visitor, checkout completions, free registration signups and visitor conversion, sometimes reaching an added value of $1 million a year.

Amadesa is headquartered in Chicago and has offices in New York and a development center in Ramat Gan, Israel.  The company offers both a self service solution and a managed relationship to clients mainly in the e-Commerce, Lead Generation, Dating and other subscription sites. Along with its investment, Carmel Ventures general partner Shlomo Dovrat will join Amadesa’s board. Read more at Globes.

Follow me
Co Founder and Managing Partner at Remagine Ventures
Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel.

I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.

I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
Eze Vidra
Follow me
Total
0
Shares

Comments are closed.

Previous Article

If It Ain't Broken, Don't Fix It: FixYa Raises $6M

Next Article

Sequoia funds mysterious Israeli startup Cotendo

Related Posts
Read More

Exclusive: Enigmai Helps SMBs Simplify Complex Workforce Scheduling on the Cloud [Interview]

Bootstrapping can be really hard for some early stage startups, but Israeli startup Enigmai, makes it seem easy. Started in 2009, Enigmai built and deployed a simplified workforce management SasS tool that enables SMBs and large companies to better manage their human resources. VC Cafe interviewed Engimai's founder and CEO Adir Iakya to learn more about how this bootstrapped startup is planning to replace the incumbents.
IVC online 2011 VC report
Read More

Israeli Startups Raised $2.14 Billion in 2011

Reports on the drop of local VC financing in Israel don't tell the whole story. The latest IVC report reveals that in 2011, 546 Israeli high-tech companies raised $2.14 billion in VC funding, representing a 70% increase compared to the $1.26 billion raised in 2010 and almost double from the $1.12 billion raised in 2009.
Total
0
Share