The Gifts Project, a social commerce platform, has been making quite a few headlines recently. The company raised $1 million in seed from Gemini and a few days later, European VC Index Ventures was mysteriously added to its investors page. The terms of the additional funding were not disclosed. Today, the Gifts Project announced a partnership with eBay, in which the e-commerce giant will host the Gift Project’s ‘white label’ application, which enables users to set up their own Group Gift pages on eBay. invite friends to participate in the process of selecting a gift, splitting the cost and spreading the word on the group purchase through social networks.
Another interesting feature added by the Gifts Project is Group Gifts Analytics, a reporting system for e-commerce sites that are interested in embedding the social commerce ‘app’ provided by the company. The company is currently taking applications for pilot clients using an online form at the bottom of this page. (Tip for GP: create a separate page for the form rather than a javascript pop up!)
The video below sums up the Gift Project’s White Label solution well:
The Gifts Project is run by Ron Gura and Maya Gura, brother and wife of Eyal Gura who co-founded Picscout and PicApp, and also serves as an angel investor in the company.
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