Shopping websites are extremely sensitive to deserted shopping carts. In some cases, 60-70% of their users would add items to their cart but suddenly close the window – leaving the site owner with little information about their reasons for leaving and more importantly, without revenue.
Kampyle, the Israeli start up developing SaaS feedback analytics, offers an easy integration of fully-branded and customizable feedback forms for website owners. The feedback forms are displayed to the user either by clicking on a feedback button, or automatically pop up when the user is leaving the page. Until now, the data was only accessible from Kampyle’s Analytics Platform. Today the company has announced the integration of its feedback data into Google Web Analytics, effectively adding engagement and user data into the site’s traffic reports, in real time.
VC Cafe had the chance to speak with Kampyle’s CEO Ariel Finkelstein about the new product release and the company’s business model.
VC Cafe:Congratulations on the launch. What are the main benefits for the user in the integration of Kampyle and Google Analytics?
Ariel Finkelstein, Kampyle’s CEO: The main benefits of the Kampyle – Google Analytics integration is the ability to provide a comprehensive solution for website and ecommerce managers. Until now, website analytics solutions answered the ‘Who’, ‘What’, ‘Where’, and ‘When’ questions, but couldn’t answer ‘Why’ – ‘Why did you abandon your shopping cart after putting 5 items in it?’, OR ‘Why did you leave our website without downloading any information even though you spent 27 minutes on our website’ OR ‘Why didn’t you book your vacation on our website after making 17 visits for more than 93 minutes?’. As you can see, the ‘Why’ question is the critical link in understanding user behavior. Therefore, this integration is business critical for website and ecommerce managers. The Kampyle – Google Analytics integration enables seeing the comprehensive answers to all the user behavior questions in one interface.
Regarding Google Analytics, they are the market leaders with about half the market according to our estimates.
This integration is via the new GA open API, enabling Kampyle’s customer with one click to have all their GA data on their Kampyle account.
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VC Cafe: What are your most popular markets up till now? Can you point us to successful implementations by clients?
Ariel Finkelstein: There is no one popular market. We have thousands of customers in all market segments – e-commerce, software, hardware, telecom, travel, education, government, entertainment, etc.
One successful implementation is travel website HostelBookers.com. When HostelBookers.com relaunched their website, Kampyle integrated with Google Analytics “enabled us to immediately resolve issues based on instant customer feedback,” said Kerry Harding, User Experience Manager at HostelBookers.com (www.hostelbookers.com). “Kampyle helps us to ensure that we meet our customers’ needs, keep our priorities focused, our conversion rates high and our users happy and satisfied.”
A website that is probably familiar to many VC Café readers who travel to New York is B&H Photo Video (http://www.bhphotovideo.com/). Here’s what B&H’s Henry Posner, Corporate Communications Dir, had to say about us: “Kampyle combines the ease-of-use, feature-rich tool B&H Photo-Video needs. Customer feedback is vital to our continued success and Kampyle allows us to make it easy for our customers and easy for us. It’s a win-win combination.”
VC Cafe:Earlier this year, you mentioned that Kampyle will start charging for premium services in 2009. Is it still the case?
Ariel Finkelstein: Yes, we now charge for our premium services. As a privately held company, I am not at liberty to provide financial details, but we’re selling better than expected.
We continue to provide a free account for an unlimited time. The free account offers up to 50 feedback items per month, 1 feedback form and a basic application – aimed at the very small “Mom and Pop” sites.
The pricing will be as follows:
- Platinum – $999 a month – 2000 feedback forms, advanced reporting
- Gold – $499 a month – 1000 feedback forms, advanced reporting
- Silver (recommended) – $249 a month, advanced reporting, 500 feedback items, 5 feedback forms
- Bronze – $99 a month , 100 feedback items, basic reporting
VC Cafe:What are the biggest challenges in front of Kampyle in 2009, and how do you plan to overcome them?
Ariel Finkelstein: The biggest challenge is correctly managing our growth in these challenging economic times. We’re fortunate to have customers who see the value of our solution on a daily basis. There are many corporate software solutions that fail to live up to their potential because of difficulties in integration or implementation. With Kampyle, we actually make feedback actionable. Before Kampyle, our customers were getting tens or even hundreds of daily feedbacks from their customers through forms, email, chat, etc., but it wasn’t centralized and accessible through one interface. Now, our customers can see the problems that their customers are having, and can measure and quantify them, which makes fixing them and improving website performance that much easier. We are growing very rapidly, we have over 17,000 customers on the Kampyle for Websites service and our company is growing together with the growth of customers.
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Thank you and good luck with the new release.
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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