Tomorrow, July 17, is International Firgun day ( #internationalfirgunday ). Readers of VC Cafe are familiar with the concept of Firgun on VC Cafe, but in case you’re seeing #firgun for the first time, and since there’s no real equivalent in English (apart from perhaps the opposite of ‘schadenfreude’) here is the short definition:
Firgun (Hebrew: ??????) is an informal modern Hebrew term and concept in Israeli culture (originally Yiddish), which describes genuine, unselfish delight or pride in the accomplishment of the other person.
Source: Wikipedia

Starting sometime the fall of 2020, during the Covid lockdowns, I wanted to find a positive angle in a time filled with negative news, anxiety and isolation. I embraced the concept of Firgun and started collecting the news on the movers and shakers in Israeli tech every single week, posting a short LinkedIn post that celebrates and shines a spotlight on the founders, investors and execs driving the industry forward. It is a labor of love and it’s been heartwarming to see so many messages of support over time, including this cool custom t-shirt from my kind friend Ella :-)
Now, for International Firgun Day tomorrow, I’d love to see more people embracing the concept and tagging others in their community of industry that deserve recognition for a milestone or impact they achieved. By helping recognise your peers accomplishments you will selfishly feel good. As simple as that.
“Everything good that has happened to me has happened as a direct result of helping someone else. Everything.”
Danny Trejo
So, what are you waiting for? Take the #internationalfirgunday challenge tomorrow. Pick your social platform of choice and choose at least three people that you’d like to call out (and explain why). Tag your post with #firgun and voilà, help pay it forward.
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