A year ago, VC Cafe covered LumaScapes, a series of infographics by the American consulting firm LumaPartners, capturing the landscape of various digital media industry verticals including display advertising, mobile, commerce, search, social, and video.
Last week, LumaPartners released the Gaming Lumascape, capturing the various components of this boomin
g industry, which is estimated at $21 billion in revenue in 2011 according to this KMPG report. From console manufactures to game developer studios, physical distribution in Bestbuy to gaming portals, the gaming industry encompasses hundreds of startups and billions in funding.
There’s more to gaming than Zynga or Rovio. Gamification was adopted by brands and now part of advertising, content and marketing activities. As described in the LumaPartners blog:
Enterprises have recognized the value that games can provide when used in the right context and applied to their workforce or customer base. With “gamification” built into their digital frameworks, products and processes, enterprises have realized that the inherent nature of games – including competition, rewards and status – can motivate employees and customers to act in ways that drive positive outcomes for their businesses.
The Digital Capital Lumascape, captures the funding landscape for startups. From Seed Incubators and Angels to the hedge funds investing in startups, the infographic below draws a good picture of the range of funds investing in digital startups in various stages. It would be interesting to see the returns of all of these, and the number of investments made by CVCs (coporate VCs).
These infographics are not perfect of course, but they give a good indication of the players in the market. Where does your startup fit?
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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