Taykey Sequoia

TayKey Raised $9 Million To Predict Flock Behavior of Consumers

Online ad startup TayKey has raised $9 million in a B round led by Sequoia Capital, Softbank Capital and Crescent Point. This brings the total investment in TayKey to $11 million, since its inception in 2008.

Online ad startup TayKey has raised $9 million in a B round led by Sequoia Capital, Softbank Capital and Crescent Point. This brings the total investment in TayKey to $11 million, since its inception in 2008.

Taykey Sequoia

Amit Avner (@AmitAnver), TayKey’s CEO, says he has started coding at the age of 10, and created his first ‘business’ at the age of 14. In a recent article, he was quoted saying:

Taykey empowers advertisers to tap into the real way audiences move online — in vast flocks not determined by age and gender, but by interests

Taykey provides ad targeting solutions based on trend analysis in social media. Rather than focus on demographics data, Taykey gathers analytics on topics that are trending in social media and provides clients with targeted advertising in the form of Facebook ads, promoted trends on Twitter, or search ads – in close to real time. The data Taykey collects remains anonymous, and advertisers pay Tapkey on a cost per action (CPA) basis – as defined with each client.

Taykey plans to use this round of funding to grow its 19 person team in Herzliya and New York. Several openings are already posted on its website.

Follow me
Co Founder and Managing Partner at Remagine Ventures
Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel.

I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.

I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
Eze Vidra
Follow me
Total
0
Shares
Previous Article

Parkpool Wants to Make Parking Easier in Tel Aviv Through Collaborative Consumption

Next Article
Commerce LumaScape Infographic

Save and Print These LumaScapes to Get a Grasp on Digital Media [Infographics]

Related Posts

Bitesize Tuesday: Fifty one, Provigent and Time to Know

# 80 schools in New York are testing Time to Know's computer-based curriculum in the class room as part of a $7.2 million project - http://goo.gl/TAFp # Fabless semiconductor company Provigent is named the most promising startup in Israel by Globes and E&Y - The company had $25 million revenue in 2009 and expects $40 million in sales this year
Read More

Highlighting Israeli Q2 2011 Israeli VC Investments

An illustrated report of global VC investments in Q2 2011, highlights the number and volume of deals in Israeli startups. It's worth calling out some of the startups, which are not only making headway through product innovation, but also through the backing of world-class investment funds such as Sequoia, Battery, Greylock and up-and-comer funds such as Eric Schmidt's Innovation Endeavors and Index Ventures.
Total
0
Share