The Latest

Market Insights Tool: Consumer Commerce Barometer

For all the advertising and ecommerce startups out there: the Consumer Commerce Barometer (CCB) is a great way to gain market insights into how consumers interact with the internet as a source of information for purchasing decision. CCB is the result of a global effort by the IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase.
byEze Vidra
November 11, 2010
2.9K views
1 minute read
Total
0
Shares
0
0
0

For all the advertising and ecommerce startups out there: the Consumer Commerce Barometer (CCB) is a great way to gain market insights into how consumers interact with the internet as a source of information for purchasing decision. CCB is the result of a global effort by the IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase.

CCB’s Knowlegde Center offers free downloadable power point presentations for each country that carried out the studies.

Some interesting insights surged in Israel (click here to download: Israel) where 2,000 users were surveyed in April this year:

  • Generally, products are rather bought offline.
  • Search engines are the most commonly used type of website for online research and mainly used by respondents who search for travel and tech-related information
  • Attitudes toward eCommerce reflect that consumers particularly evaluate the internet to be the first place they usually go to when researching products to buy. They further appreciate online shopping for its convenience and saving of time.
Question: Thinking in general, what sorts of websites do you use in researching purchases you make either online or elsewhere e.g. in a store / agency / showroom / by phone, etc.
Eze Vidra
Follow me
Eze Vidra
Co Founder and Managing Partner at Remagine Ventures
Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel.

I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.

I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
Eze Vidra
Follow me
Latest posts by Eze Vidra (see all)
Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Author
Eze Vidra
Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel. I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups. I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
Previous Article

Bitesize Monday: Boxee Raising, Israel Nano Technology, Israeli Chief Scientist

byEze Vidra
4.5K views
Next Article

Exclusive: Enigmai Helps SMBs Simplify Complex Workforce Scheduling on the Cloud [Interview]

byEze Vidra
5.4K views
Related Posts
Read More

Why Startups Should Think 10X from Day One

Folks in Silicon Valley seem to have been indoctrinated in the "Think big" mentality fully - and it's contagious. I've spent the past couple of weeks working with my American colleagues in New York and San Francisco and meeting our global partners. If there's one thing I could say is a stark difference between European entrepreneurs and Silicon Valley ones, is this 10X, or "moonshot" thinking.
byEze Vidra
2.9K views
Total
0
Share
0
0
0
0
0
0