Play4Skill Raises $400K for Dominoes Gambling

Play4Skill, a relatively unknown Israeli startup, has raised an second round of $400,000 from from Israeli advertising agency Adler Chomsky.  P4S develops multi-player skill games, primarily focused on 3D life-like Domino games. Dominoes Stars, the company’s flagship product, is available as a downloadable client or an online game.

Israel has long been  power house of online gambling software, with companies like 888 and Playtech dominating the casino, poker, slots and even online scratch cards. P4S is no different, offering a ‘legal’ gambling game based on skill rather than luck. The games are realistic and visually appealing, where players from all over the world (well, almost) can gamble against each other over an old-fashioned domino game.

Players located in any of the 12 states in the United States of America: Arizona, Arkansas, Delaware, Florida, Illinois, lowa, Louisiana, Maryland, Montana, Ohio, Tennessee and Vermont, are neither eligible to open an account with Dominoes Stars

Tournaments lure new users with cash prizes reaching $3000. As gambling is illegal in the US and Israel, the company is based in Cyprus and operated as P4SMedia.

Play4Skill’s business model is ad-supported as well as paid games. Most recently, the company is developing a B2B offering to license its products to portals and online games sites.

Play4Skill is based in Haifa, Israel and has 12 employees. Vladi Bergman(CEO) and Elchai Granot (VP business development) founded the company in 2006. Play4Skill’s major shareholder is Israeli businessman Gad Zeevi (read about his “liquidity challenges” on  Haaretz Feb 17 2009).

Source: Globes

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Eze Vidra

Co Founder and Managing Partner at Remagine Ventures

Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel.

I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.

I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.

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