The Latest

Battery Ventures Leads Pursway’s Series A

Israel-based Pursway (formerly known as Datanetis) announced its series A of $6 million led by Battery Ventures office in Israel. Pursway uses patent pending sentiment analysis technology on social networks, enabling clients to identify the influencers and followers for each of their products product within their customer database.
byEze Vidra
February 9, 2010
2.9K views
2 minute read
Total
0
Shares
0
0
0

Israel-based Pursway (formerly known as Datanetis) announced its series A of $6 million led by Battery Ventures office in Israel. Pursway uses patent pending sentiment analysis technology on social networks, enabling clients to identify the influencers and followers for each of their products product within their customer database. They can then create campaigns that utilize this information in a measurable fashion that can be tied to success metrics. The company’s solution aims to increase ROI, cross selling and customer acquisition through better targeting.

Pursway has shown very promising results with their early customers, and has reported to have done over 100 installations with a client list that including Vodafone and Organe.

Bob Rapp, Head of User Communities at Vodafone Group said:

“The work we have done with Pursway on a recent product launch across Europe demonstrates the capabilities and value presented by the Pursway solution and its team above and beyond any other methods we have previously experimented with.”

Not to confuse with other data-mining solutions which scan forums, Facebook and Twitter, Pursway enables clients to identify the millions of “everyday influencers” using they’re logged data in existing customer databases, without infringing on the privacy of online conversations.

As stated on the company’s website: “we are not looking for the people that talk the most, post the most comments, or have the most connections. Our analysis is based on transaction and interaction data, revealing previously invisible social connections that drive actual and measurable consumer behavior“.

According to Elery Pfeffer, Pursway’s Co-founder and CEO:

“Our findings from over one hundred customer projects show that people who talk the most, post the most, or have the most connections are not necessarily the real influencers when it comes to actual buying behavior.”

This is Battery’s first deal done in its expanded capacity in Israel since Scott Tobin and David Sokolic moved over to expand the investment team. The deal was lead by Tobin, a Managing GP at Battery who did the entire $6M A round. The company said it plans to use the proceeds to expand its operations in Europe and North America.

Eze Vidra
Follow me
Eze Vidra
Co Founder and Managing Partner at Remagine Ventures
Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel.

I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.

I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
Eze Vidra
Follow me
Latest posts by Eze Vidra (see all)
Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Author
Eze Vidra
Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel. I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups. I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.

Comments are closed.

Previous Article

Eyecon’s media companion software gives consumers control over content across media units

bygmugliston
1.7K views
Next Article

TuneWiki Raises Undisclosed Round From Motorola Ventures

byEze Vidra
1.3K views
Related Posts
venture capital investments in israel q2 2010
Read More

Crisis Shmisis: Q2 2010 Closes with 40 deals and more than $400 million raised in Israel (Deal Summary)

The second quarter of 2010 has come and gone and despite the depleting VC and incubator capital in Israel, the quarter has brought approximately 40 deals with over $400 million invested
byEze Vidra
5.8K views
Read More

Battery gives back to Israeli entrepreneurial community with venture creation workshop

Battery Ventures held its first Entrepreneurship and Venture Creation Workshop in Tel Aviv on July 1 and 2 (see VC Café’s previous coverage of the workshop here). For Battery, the workshop served two main purposes: (1) to enable the firm to ‘give back’ to the Israeli entrepreneurial community amidst a challenging funding environment; and (2) to enable the firm’s investment professionals to meet and evaluate the entrepreneurial talent that is currently working on, or considering launching, early stage technology ventures in Israel.
bygmugliston
2.7K views
VC Cafe Israeli startups top 50
Read More

Special: Top 50 Israeli Startups for 2011

For the third consecutive year, Israeli financial newspaper Calcalist put together a list of the top 50 startups in Israel (in Hebrew). VC Cafe took note to bring you the full list of top 50 Israeli startups in English: PowerMat, Broadlight, Conduit, PrimeSense, Objet, Kenshoo, Imperva, Anobit, DoubleVerify, Wix, SuperDerivatives, AeroScout, Siano, Waze, TaKaDu, ExLibris, SolarEdge, Adsmarket, (Matomy), dbMotion, RADWIN, cVidya, Boxee, N—trig, Cotendo, Varonis, Kontera, Outbrain, RedBend, Mobixell, Celeno, AMIMON, Pontis, Gigya, Clarizen, Mobileye, Celtro, Altair, Amobee, WhiteSmoke, Cyber—Ark, OpTier, Wanova, ConteXtream, eXelate, Peer39, Netformx, Tradonomi (eToro), Surf, Zend, Soluto
byEze Vidra
12.4K views
Total
0
Share
0
0
0
0
0
0