Big founding round to Israel’s YCD Multimedia, provider of in-store digital media solutions. The company has reported a $12 million E round led by Pitango Venture Capital and Arts Alliance Digital Ventures, as well as a conversion of an existing bridge loan facility. The proceeds will be sused to build on the company’s presence in the US and UK markets and to invest in its product roadmap.
YCD Platform, the company’s flagship product offers a web platform for retailers to control the display of ads, promotional messages, audio and video playlists to various locations simultaneously. Therefore, customers in a retail chain equipped with screens connected to the system could show the announcement of a sale at the same time. The system also enables scheduling of the media content up to a year in advance.
In addition, the YCD Player enables store owners to perform multizone programming of music and video in their stores: “Your customers can hear classical music in the entryway, soft rock by the escalator, and jazz on the second floor and watch dynamic video images that change by day part as they move from zone to zone“. Other products include AdScreen and MuVi Wall, which create mood and increase conversions at the point-of-sale using physical multimedia displays.
YCD’s CEO Barry Salzman said that “This new investment gives us the capital to support the initiatives we are undertaking with larger chains in the US and internationally”. Prior to joining YCD he was the former president of DoubleClick’s global media business.
Founded by Noam Levavi (president) and Dani Zeevi (CTO) in 1999, YCD Multimedia has more than 1,200 customers in 5 continents including American Airlines, Toyota, Kodak, Hilton Hotels, Cartier, Pizza Hut, and Heineken. It has offices in the US, UK and Israel as well as a Global distribution network of resellers around the world.
Sources: PR Newswire, PE Hub and TechCrunch.
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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