On this week’s research note we’ll touch on some of the web’s main growth drivers: search, advertising, video and… baby boomers (you’ll be surprise to find out what percentage of Facebook users are baby boomers: I just received an invitation from my 70 year old uncle!)
Social search – Leveraging and Social Media with Search
By: Jupiter Research
- Link Back tactics are the most effective way to use Social Media to drive traffic
- Only 15% of marketers use this tactic , however
- To use them effectively, marketers must,
- Produce compelling content
- Release the content in a way that will encourage viral distribution
Global Online Advertising
By: Jupiter Research
- Twice as much is spent on Online Advertising in the US as compared to Western Europe
- However, US based countries spend much proportionately less overseas than they do here
- Advertisers who do spend in Europe tend to do so in a limited scope, targeting only one or two nations
Video Content; Harnessing a mass audience
By: eMarketer
- By 2012, 81% of online users will be video advertising viewers
- 5% of viewers are Female
- They watched an average of 203 minutes of video per month
Boomers Online: Attitude is everything
By: eMarketer
- While their percentage of the internet population is decreasing, the total number of boomers online continues to increase. There are 77.2 million people now between ages 44 and 62.
- By 2013, 59.3 Million will be online in the US.
- Boomers use the internet as a tool and source of information, rather than a social tool
On VC Cafe’s weekly research post, we will post a summary of the findings provided by the big research firms. Have interesting stats to share? Let us know!
Co Founder and Managing Partner at Remagine Ventures
Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel.
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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