TheMarker estimates the deal to be around $15-18 million – a small but profitable exit for SportVU, whose investors (angels and SkyWalker fund) only put in about $3 million. SportVU recently captured the headlines after debuting its “Hologram” technology on CNN’s special election broadcasting.
SportVU’s technology breakthrough was initially made in sport broadcasting. SportVU’s motion capturing technology collects positioning data of the ball and participants (players and referees) within the playing field in real time. In addition, using complex algorithms SportVU analyzes the accumulated data streams and compiles meaningful information and insights in real time including game speed, accumulated distances, fatigue, fitness graphs, coverage maps and more. The data is displayed on the TV in a non-intrusive way. The solution is already in place in soccer game broadcasting by UK-based Charlton Athletic.
In the official press release, CEO Shimon Katzubes, said:
“The SportVU team looks forward to implementing our technology capabilities with STATS’ rich data and content. Our mission remains the same, we will continue to explore ways to provide unique performance metrics for sports, as well as cutting-edge broadcast systems across the sports landscape and beyond. Our success executing 3D holographic images for CNN on election night was just the start”
SportVU has a headcount of 15 and was founded in 2005 years ago by Dr Miki Tamir. It has been commercially selling its product since January and is currently breaking even. According to the deal terms with Stats, SportVU will remain independent.
Is the Israeli startup Orad next in line?
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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