A message for entrepreneurs who want to get rich quickly: Be patient! It’s been a whole year since we first covered Taboola. Back then, Evergreen Venture Partners put a million and a half dollars to fund what they believed would be a ‘Stumble Upon for Video’. After a bunch of rumors of a second round, on November 18th it was confirmed – Taboola has raised an additional $4.5 million from Evergreen and a group of strategic Israeli and American Angels.
Taboola’s ViDiscovery, video recommendation engine offers a simple plug & play integration for web publishers. By embedding a few lines of code video site owners are able to present viewers with personalized video recommendations that are said to increase the length and breadth of users sessions.
Stats provided by the company in the official release :
Taboola’s publishers experiencing a:
– 30-42% increase in the percent of viewers who watched an entire video
– 25-35% increase in the number of video views
– 15% increase in distinct videos viewed (video inventory reinvigoration)
The patent-pending technology beyond the recommendation engine combines contextual analysis and social data filtering. Taboola dynamically analyzes the videos and user behavior on a site and provides recommendation for subsequent videos on the player as well as contextually relevant ads. Taboola generates revenue through a rev-share on the advertising revenues. Publishers can easily track popular videos and revenue sources through the Publisher Console.
Taboola are off to a good start after partnering with CNN.com – you can get a live demo by clicking on the tab “videos like this” here. Taboola is based in Tel Aviv and has a headcount of 20. Taboola’s CEO Adam Singolda and most of the team are former programmers from IDF’s technology and intelligence units.
Some of the features include:
* The Mini Strip
* Video Recommendation Carousel
* RBox – a recommendation widget for publishers
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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