The space of online analytics is being transformed these days. Page views are quickly becoming the currency of the past while the importance of user engagement arises. But what exactly is engagement?
Join me, for a conversation with Shahar Nechmad, CEO of Nuconomy, a fast-growing Web 2.0 analytics company based in San Francisco and Israel. Shahar and I talked about the importance of insight-driven analytics, its implications on brand advertising and the gaps in the pageview models used by Google today.
Nuconomy recently won the TWS2008 award as one of the most promising Israeli internet startups. If you would like to measure engagement on your site, sign up for the Nuconomy Studio beta at www.nuconomy.com.
Are Pageviews Dead? is also fatured on Vator’s conrtibutor platform.
Watch the video:
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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