AdMob, the largest mobile phone advertising platform (and a proud sponsor of VC Cafe) has just launched AdMob Mobile Analytics, offering an easy way for advertisers to track their mobile impressions. The service is given for free and it’s currently in beta.
AdMob Mobile Analytics is designed to help mobile site owners make decisions based on metrics by providing insights on the standard web metrics: the number of visitors to the mobile site, traffic sources, site usage and engagement, but compared to Google Analytics, Admob’s stats are specific for mobile. The suite provides details on geography, mobile operator and device specifics.
Using Mobile Analytic a site owner can understand how to best build and market his site. For example, a mobile gaming site owner who understands that most of his users come from Singular and use Nokia phones, could cater offers that specifically address his target audience. With the rise of mobile advertising, and the increasing number of wireless device users, I could see this platform becoming quite sticky.
Worth pointing out – the service is ad provider agnostic: users can track campaigns by any provider as well as ad campaigns from AdMob. The service is now in a closed beta, but can sign up here.
Want to see for yourself? Watch the video demonstration with AdMob’s CEO, Omar Hamoui:
Note: Contact me if you’d like to become a sponsor on VC Cafe.
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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