TI puts M-Systems flash drives into car audio solution

Texas Instruments performance audio manager Dave Maples: DOC H-series presents an attractive, easy-to-integrate storage solution.

Source: Globes

M-Systems Flash Disk Pioneers (Nasdaq: FLSH) has announced that Texas Instruments (TI) has integrated M-Systems’ DOC H-Series embedded flash drive (EFD) into its high-speed encode and playback solution for car audio applications.
With its high speed encode and playback solution, Texas Instruments provides a comprehensive software suite running on an Aureus DA710 audio digital signal processor (DSP) to provide a feature-rich, cost-effective software and hardware solution for automotive entertainment applications.

M-Systems says that its DOC H-Series EFDs provide a highly reliable and robust embedded memory solution to answer the growing demands for solid-state storage within automotive audio systems. According to the company, the unique combination of DiskOnChip EFD architecture, MLC NAND flash media and M-Systems’ TrueFFS flash management technology results in a cost effective, high-performance product with a high level of reliability suited for the demanding profile of automotive audio applications.

“The automotive audio and infotainment market is demonstrating a dramatic increase in demand for solid-state multimedia-related storage. Cars’ dashboards are essentially being reinvented as a hub of quality multimedia entertainment,” said Dave Maples, Performance Audio Manager, TI. “For developers of such car audio systems, a long product life span as well as ruggedness, endurance, high performance and reliability are essential requirements. DOC H-series presents an attractive, easy-to-integrate storage solution, making it a perfect pairing partner to our DA710-based high-speed encode and playback development platform for car audio.”

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Eze Vidra

Co Founder and Managing Partner at Remagine Ventures

Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel.

I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.

I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.

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