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Breaking: AOL Buying Israeli Video Site 5min Media

AOL acquires 5min media, a web video startup based in Israel for an estimated $50-$65 million. 5min has become a leading video distribution platform with 100 million monthly views.
byEze Vidra
September 28, 2010
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AOL is buying web video startup 5Min, confirms Peter Kafka in this exclusive on AllThingsD. The price for the acquisition is estimated between $50 and $65 million. It is furthering strengthening AOL’s position in video, following the acquisition of StudioNow earlier this year.

Recently 5min has discovered its business model by providing video distribution. Video sites get paid to show related videos from the 5min network which are monetized in different ways (pre-rolls and more). The new focus has been proving itself as the company reported 10 million views a month, across 800 partner sites with their library of 200,000 videos.

5min is based in Israel and led by founder and CEO Ran Harnevo. The company raised $13 million to date.


Eze Vidra
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Eze Vidra
Co Founder and Managing Partner at Remagine Ventures
Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel.

I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.

I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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Eze Vidra
Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel. I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups. I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.

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